Your Website Health Check
Sunshine Coast Roof Restoration & Repair
Your website has a solid foundation, but several quick fixes could help you win more local customers who are ready to book right now.
What You're Doing Well
Your business and service are crystal clear
Visitors immediately understand what you do and where you operate. Your headline makes it obvious you're a local Sunshine Coast roofing specialist, which is exactly what people searching on Google need to see.
You've got the marketing basics in place
Your website is properly secured, you're already running Google Ads, and your email setup is professional. This shows you understand digital marketing—you just need to optimise what you've built.
Desktop visitors can reach you easily
On a computer, your phone number is visible and your quote form is right there on the first screen. Desktop users have a clear path to contact you.
What's Holding You Back
Mobile visitors can't call you quickly
The problem: On a phone, your number isn't visible at the top of the page. Customers have to scroll or hunt for it.
Why it matters: Most people searching for "roof repairs near me" are on their mobile. If they can't tap to call immediately, they'll hit the back button and ring your competitor instead. You're losing calls every day because of this.
You have zero Google reviews
The problem: Your Google Business Profile shows 0 reviews, even though you have a 4.5-star rating.
Why it matters: Local customers compare multiple roofers before choosing. They'll pick the business with 20+ recent reviews over one with none—even if your work is better. Google's ranking algorithm also favours businesses with more reviews, so you're missing out on free visibility.
Your quote form asks for too much upfront
The problem: Visitors need to fill in 15 fields before they can request a quote—name, phone, email, location, tick six service boxes, write a description, and more.
Why it matters: Every extra field you add loses more customers. Someone who just wants a quick quote for a roof repair will give up halfway through and call a competitor with a simpler form. Three or four fields is the sweet spot.
The design looks a bit dated
The problem: Heavy text shadows, old-style layouts, and stock imagery make the site feel like it was built years ago.
Why it matters: Roofing is a high-ticket service. When customers are comparing you to other local businesses, first impressions matter. A dated website can make people question whether you're still actively trading or whether you're as professional as your competitors.
No trust signals above the fold
The problem: The first screen doesn't show your insurance, licence, years in business, warranty, or any customer reviews.
Why it matters: People are cautious about letting tradespeople onto their roof. Without trust signals visible immediately, they'll hesitate to pick up the phone. Showing proof of insurance, experience, and happy customers removes that hesitation.
What Your Customers Actually Experience
We tested your site on a typical Australian mobile connection (slow 4G). It took over 13 seconds to fully load. Most people will have left by then—Google says 53% of mobile visitors abandon a site if it takes longer than 3 seconds.
What Changes When We Fix This
- More phone calls from mobile. A visible tap-to-call button means people searching on their phone can reach you in one tap—before they scroll to your competitor.
- Higher Google rankings. Fixing your missing location data, optimising your page title, and building up reviews will push you higher in local search results. That's free traffic you're missing out on right now.
- More quote requests. A shorter, simpler form will double or triple the number of people who actually submit it. Less friction means more leads.
- Faster trust. When visitors immediately see your insurance, warranty, and real project photos, they'll feel confident picking up the phone. No more "let me check a few other sites first."
- Better first impression. A modern, fast-loading design tells customers you're a professional business that's on top of things—exactly the kind of company they want working on their roof.
- Future-proofed for AI search. Google, ChatGPT, and other AI tools are changing how people find local services. Right now, your site is invisible to them because it's missing the structured information they need. We'll fix that.
The best part? Most of these fixes are straightforward. You're not starting from scratch—you've already got the foundation. We're just removing the friction between your business and the customers who are already looking for you.
Let's Walk Through It Together
We've put together a detailed screen-by-screen breakdown of what we'd change and why.
No pressure, no sales pitch—just a 30-minute conversation where we'll show you exactly what's possible and answer any questions you have.
If you'd like to see the full plan, just reply to the email this came with or give us a call.
Report generated 15 May 2026
Sunshine Coast Roof Restoration & Repair · sunshinecoastroofrestoration.com.au